Professional Certificate in Business Management
- Business Theory & Decision Making >
- Entrepreneurial Business >
- International Business Management >
- Business Marketing >

Micro Award in Business Theory & Decision Making
Course Description
The course comprehensive exploration of the foundational theories, models, and frameworks that underpin effective decision-making within a business context. In a dynamic and rapidly changing business environment, the ability to make informed decisions is paramount for achieving organizational success.
Course Outline
1. Introduction to the module
2. Information sources & searches
3. Literature reviews and theoretical underpinning
4. Overall methods and approaches – including ethical aspects
5. Surveys and Sampling – including ethical aspects
6. Investment Appraisal
7. Present Value of a future sum, NPV & Discounted Cash Flow
8. Regression And Correlation
9. Time Series and Forecasting
10. Linear Trend Model
Pathway and Values
Enrol Now!

Micro Award in Entrepreneurial Business
Course Description
The course offers a comprehensive exploration of the principles, strategies, and skills required to launch, grow, and manage a successful entrepreneurial venture.
Course Outline
1. Executive Summary
2. Company Summary
3. Product and Service
4. Market Analysis Summary
5. Strategy and Implementation Summary
6. Management Summary
7. Financial Plan
Pathway and Values
Enrol Now!

Micro Award in International Business Management
Course Description
The course offers a comprehensive exploration of the complexities, strategies, and challenges involved in conducting business across international borders. In today's globalized economy, understanding the intricacies of international markets, cross-cultural communication, and global strategies is essential for organizations aiming to expand their reach.
Course Outline
1. Introduction to International Business
2. The cultural environment facing business
3. Concepts and Theories in International Business
4. Endowments and Environment of International
5. Global Market and Institutions
6. An Introduction to Management
7. The Environmental Context of Management
8. Planning and Decision Making
9. Managing Decision Making and Problem Solving
10. Managing New Venture Formation and Entrepreneurship
Pathway and Values
Enrol Now!

Micro Award in Business Marketing
Course Description
The course offers a comprehensive exploration of the principles, strategies, and tactics involved in effectively marketing products and services in today's dynamic business environment. In a competitive marketplace, successful marketing plays a crucial role in building brand awareness, attracting customers, and driving business growth.
Course Outline
1. Defining Marketing and the Marketing Process
2. The Marketplace and Consumers
3. Setting the Stage for Marketing Strategy
4. Discovering Market Opportunities
5. Customers, Segmentation and Target Marketing
6. Putting Strategy into Action
7. Designing a Customer-Driven Strategy and Mix
8. Cases
9. Extending Marketing
Pathway and Values
Enrol Now!
Professional Certificate in Business Management
- Business Theory & Decision Making >
- Entrepreneurial Business >
- International Business Management >
- Business Marketing >

Micro Award in Business Theory & Decision Making
Course Description
The course comprehensive exploration of the foundational theories, models, and frameworks that underpin effective decision-making within a business context. In a dynamic and rapidly changing business environment, the ability to make informed decisions is paramount for achieving organizational success.
Course Outline
1. Introduction to the module
2. Information sources & searches
3. Literature reviews and theoretical underpinning
4. Overall methods and approaches – including ethical aspects
5. Surveys and Sampling – including ethical aspects
6. Investment Appraisal
7. Present Value of a future sum, NPV & Discounted Cash Flow
8. Regression And Correlation
9. Time Series and Forecasting
10. Linear Trend Model
Pathway and Values
Enrol Now!

Micro Award in Entrepreneurial Business
Course Description
The course offers a comprehensive exploration of the principles, strategies, and skills required to launch, grow, and manage a successful entrepreneurial venture.
Course Outline
1. Executive Summary
2. Company Summary
3. Product and Service
4. Market Analysis Summary
5. Strategy and Implementation Summary
6. Management Summary
7. Financial Plan
Pathway and Values
Enrol Now!

Micro Award in International Business Management
Course Description
The course offers a comprehensive exploration of the complexities, strategies, and challenges involved in conducting business across international borders. In today's globalized economy, understanding the intricacies of international markets, cross-cultural communication, and global strategies is essential for organizations aiming to expand their reach.
Course Outline
1. Introduction to International Business
2. The cultural environment facing business
3. Concepts and Theories in International Business
4. Endowments and Environment of International
5. Global Market and Institutions
6. An Introduction to Management
7. The Environmental Context of Management
8. Planning and Decision Making
9. Managing Decision Making and Problem Solving
10. Managing New Venture Formation and Entrepreneurship
Pathway and Values
Enrol Now!

Micro Award in Business Marketing
Course Description
The course offers a comprehensive exploration of the principles, strategies, and tactics involved in effectively marketing products and services in today's dynamic business environment. In a competitive marketplace, successful marketing plays a crucial role in building brand awareness, attracting customers, and driving business growth.
Course Outline
1. Defining Marketing and the Marketing Process
2. The Marketplace and Consumers
3. Setting the Stage for Marketing Strategy
4. Discovering Market Opportunities
5. Customers, Segmentation and Target Marketing
6. Putting Strategy into Action
7. Designing a Customer-Driven Strategy and Mix
8. Cases
9. Extending Marketing
Pathway and Values
Enrol Now!
For further information, please contact the person in charge below:
Ms Tasha Ibrahim
Tel: 011-2333 5182
Email: ilyanatasha@icms.edu.my
For further information, please contact the person in charge below:
Ms Ilya Natasha
Tel: 011-2333 5182
Email: ilyanatasha@icms.edu.my