Professional Certificate in Business Management

Micro Award in Business Theory & Decision Making

Course Description

The course comprehensive exploration of the foundational theories, models, and frameworks that underpin effective decision-making within a business context. In a dynamic and rapidly changing business environment, the ability to make informed decisions is paramount for achieving organizational success.

Course Outline

1. Introduction to the module
2. Information sources & searches
3. Literature reviews and theoretical underpinning
4. Overall methods and approaches – including ethical aspects
5. Surveys and Sampling – including ethical aspects
6. Investment Appraisal
7. Present Value of a future sum, NPV & Discounted Cash Flow
8. Regression And Correlation
9. Time Series and Forecasting
10. Linear Trend Model

Pathway and Values

  • The course will be able to analyze case, decision simulation exercises, class discussions, and a final project that showcases participants' ability to apply decision-making concepts to a specific business scenario. Such as managers and supervisor.

    Enrol Now!
  • Micro Award in Entrepreneurial Business

    Course Description

    The course offers a comprehensive exploration of the principles, strategies, and skills required to launch, grow, and manage a successful entrepreneurial venture.

    Course Outline

    1. Executive Summary
    2. Company Summary
    3. Product and Service
    4. Market Analysis Summary
    5. Strategy and Implementation Summary
    6. Management Summary
    7. Financial Plan

    Pathway and Values

  • The course will be able to build effective teams and fostering an entrepreneurial culture.
  • Leadership skills for managing a startup's human capital.

    Enrol Now!
  • Micro Award in International Business Management

    Course Description

    The course offers a comprehensive exploration of the complexities, strategies, and challenges involved in conducting business across international borders. In today's globalized economy, understanding the intricacies of international markets, cross-cultural communication, and global strategies is essential for organizations aiming to expand their reach.

    Course Outline

    1. Introduction to International Business
    2. The cultural environment facing business
    3. Concepts and Theories in International Business
    4. Endowments and Environment of International
    5. Global Market and Institutions
    6. An Introduction to Management
    7. The Environmental Context of Management
    8. Planning and Decision Making
    9. Managing Decision Making and Problem Solving
    10. Managing New Venture Formation and Entrepreneurship

    Pathway and Values

  • The course teaches how to analyze cultural, political, economic, and legal factors that influence international business operations, also global supply chain management, risk, and sustainability. (Import and Export industry).

    Enrol Now!
  • Micro Award in Business Marketing

    Course Description

    The course offers a comprehensive exploration of the principles, strategies, and tactics involved in effectively marketing products and services in today's dynamic business environment. In a competitive marketplace, successful marketing plays a crucial role in building brand awareness, attracting customers, and driving business growth.

    Course Outline

    1. Defining Marketing and the Marketing Process
    2. The Marketplace and Consumers
    3. Setting the Stage for Marketing Strategy
    4. Discovering Market Opportunities
    5. Customers, Segmentation and Target Marketing
    6. Putting Strategy into Action
    7. Designing a Customer-Driven Strategy and Mix
    8. Cases
    9. Extending Marketing

    Pathway and Values

  • The course will be beneficial to those who are working as part of marketing or sales team. Execute marketing campaigns across various channels, utilizing digital and traditional marketing methods.

    Enrol Now!
  • Professional Certificate in Business Management

    Micro Award in Business Theory & Decision Making

    Course Description

    The course comprehensive exploration of the foundational theories, models, and frameworks that underpin effective decision-making within a business context. In a dynamic and rapidly changing business environment, the ability to make informed decisions is paramount for achieving organizational success.

    Course Outline

    1. Introduction to the module
    2. Information sources & searches
    3. Literature reviews and theoretical underpinning
    4. Overall methods and approaches – including ethical aspects
    5. Surveys and Sampling – including ethical aspects
    6. Investment Appraisal
    7. Present Value of a future sum, NPV & Discounted Cash Flow
    8. Regression And Correlation
    9. Time Series and Forecasting
    10. Linear Trend Model

    Pathway and Values

  • The course will be able to analyze case, decision simulation exercises, class discussions, and a final project that showcases participants' ability to apply decision-making concepts to a specific business scenario. Such as managers and supervisor.

    Enrol Now!
  • Micro Award in Entrepreneurial Business

    Course Description

    The course offers a comprehensive exploration of the principles, strategies, and skills required to launch, grow, and manage a successful entrepreneurial venture.

    Course Outline

    1. Executive Summary
    2. Company Summary
    3. Product and Service
    4. Market Analysis Summary
    5. Strategy and Implementation Summary
    6. Management Summary
    7. Financial Plan

    Pathway and Values

  • The course will be able to build effective teams and fostering an entrepreneurial culture.
  • Leadership skills for managing a startup's human capital.

    Enrol Now!
  • Micro Award in International Business Management

    Course Description

    The course offers a comprehensive exploration of the complexities, strategies, and challenges involved in conducting business across international borders. In today's globalized economy, understanding the intricacies of international markets, cross-cultural communication, and global strategies is essential for organizations aiming to expand their reach.

    Course Outline

    1. Introduction to International Business
    2. The cultural environment facing business
    3. Concepts and Theories in International Business
    4. Endowments and Environment of International
    5. Global Market and Institutions
    6. An Introduction to Management
    7. The Environmental Context of Management
    8. Planning and Decision Making
    9. Managing Decision Making and Problem Solving
    10. Managing New Venture Formation and Entrepreneurship

    Pathway and Values

  • The course teaches how to analyze cultural, political, economic, and legal factors that influence international business operations, also global supply chain management, risk, and sustainability. (Import and Export industry).

    Enrol Now!
  • Micro Award in Business Marketing

    Course Description

    The course offers a comprehensive exploration of the principles, strategies, and tactics involved in effectively marketing products and services in today's dynamic business environment. In a competitive marketplace, successful marketing plays a crucial role in building brand awareness, attracting customers, and driving business growth.

    Course Outline

    1. Defining Marketing and the Marketing Process
    2. The Marketplace and Consumers
    3. Setting the Stage for Marketing Strategy
    4. Discovering Market Opportunities
    5. Customers, Segmentation and Target Marketing
    6. Putting Strategy into Action
    7. Designing a Customer-Driven Strategy and Mix
    8. Cases
    9. Extending Marketing

    Pathway and Values

  • The course will be beneficial to those who are working as part of marketing or sales team. Execute marketing campaigns across various channels, utilizing digital and traditional marketing methods.

    Enrol Now!
  • For further information, please contact the person in charge below:

    Ms Tasha Ibrahim
    Tel: 011-2333 5182
    Email: ilyanatasha@icms.edu.my

    For further information, please contact the person in charge below:

    Ms Ilya Natasha
    Tel: 011-2333 5182
    Email: ilyanatasha@icms.edu.my