Micro Award in Football Business

Course Description

This course is designed to provide a comprehensive understanding of the intricate ecosystem that surrounds football, focusing on its business aspects. Through a blend of theory and real-world case studies, students will explore the economics, marketing, management, and global impact of football, gaining insights into the dynamic football industry.

Course Outline

1. Strategic Management and the Football Business
2. Football, Politics and Policy
3. The Administrative Structure of Football
4. The Economics of Football
5. Developments in Football Ownership
6. The Media and the Football Business I & II
7. Football and Sponsorship
8. Club/Fan Relationships
9. Football and the Community
10. The e-business of Football

Pathway and Values

The course will help the participant to develop proficiency in financial concepts specific to the football industry, such as budgeting, revenue streams, sponsorship deals, ticket sales, and player contracts. The participants will also learn to establish and manage relationships with sponsors, advertisers, and partners to enhance revenue generation and mutually beneficial collaborations. Those who don’t work in the sport industry will be able to analyze the strategic decisions made in the football industry and apply similar decision-making frameworks to other business contexts.

Develop skills in long-term planning, goal setting, and adapting strategies to changing environments. They can also study how football clubs secure sponsorships and partnerships and apply these negotiation and relationship-building skills to other business collaborations. Understand the importance of networking and establishing mutually beneficial partnerships. Examine how the football industry embraces innovation and new technologies and apply a similar mindset to foster innovation and adapt to changing markets in other fields. Develop skills in recognizing opportunities for improvement and implementing innovative solutions.

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Micro Award in Tournament & Event Management

Course Description

This course is designed to equip participants with the essential skills and knowledge needed to successfully plan, organize, and execute various types of tournaments and events. Whether you're interested in sports tournaments, corporate events, cultural festivals, or community gatherings, this course will provide you with a comprehensive understanding of the principles, strategies, and practical techniques required to ensure the seamless management of events from inception to completion.

Course Outline

1. Introduction to Tournament
2. Introduction to Events
3. Demand of Events
4. Event Process
5. Media Coverage of Events
6. Implications of Events
7. Income from Events
8. Sporting Events

Pathway and Values

The course will be focusing on providing participants with the skills and knowledge necessary to effectively plan, organize, and execute successful tournaments and events. It will help those in related fields to understand event planning and management such as event conceptualization and design, budgeting, marketing and sponsor management, etc. It will also help the participant to understand about event feedback as well as legal and ethical considerations and cultural sensitivity.

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Micro Award in Fund Raising & Sponsorship

Course Description

The course is designed to equip participants with the knowledge, skills, and strategies required to effectively raise funds and secure sponsorships for various projects, initiatives, and organizations. The course focuses on practical techniques, case studies, and real-world scenarios to provide participants with a comprehensive understanding of the fundraising landscape.

Course Outline

1. Introduction to Fundraising and Sponsorship
2. Techniques in Fundraising and Sponsorship
3. Auditing your Organization
4. Developing your Strategy for event sponsorship campaigns
5. Matching the Event to Fundraising Objective
6. Managing Fundraising Event and Sponsorship Marketing
7. Identifying Potential Sponsor and Sponsorship Proposals
8. Servicing the Sponsorship
9. Legal and Ethical Issues of Fundraising and Sponsorship
10. Practical template to kick-start event
11. Future for event sponsorship and fundraising

Pathway and Values

The course will be beneficial who are working as part of marketing or sales team in terms of understanding and identifying fundraising opportunities. It will help the participants to develop effective fundraising strategies such as utilizing digital platforms in fundraising. It will also help the participants to have the ability to navigate ethical and legal considerations when it comes to fundraising and sponsorship.

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Micro Award in Sports Officiating in Football

Course Description

The course is designed to explore the intricacies of sport officiating in football through this comprehensive course. Gain a deep understanding of rules, game management, and decision-making. Learn to navigate complex situations, enforce fair play, and maintain the spirit of the game. Develop essential communication and leadership skills. Ideal for both aspiring referees and football enthusiasts seeking a behind-the-scenes perspective.

Course Outline

1. Introduction To Sports Officiating
2. Developing Of Officiating Philosophy
3. Psychology Of Officiating
4. Managing Professional Responsiblities
5. Personal Fitness For Officials And The Officiating Profession
6. Officiating Techniques And Mechanics: Rules Explanation And Interpretation, Practical Experience
7. Officiating Flag Football
8. Communications With Players, Coaches Administrator And Spectators

Pathway and Values

Completing the course could lead to opportunity to get official certification as a football referee or official. This certification can provide credibility and recognition within the football community and make individuals eligible to officiate matches at various levels, from local leagues to potentially even professional games. The course would likely provide in-depth knowledge about the rules, regulations, and intricacies of football officiating. Participants would learn about different aspects of the game, including positioning, signaling, decision-making, and handling various game scenarios.

This enhanced understanding can significantly improve their officiating abilities. For those interested in pursuing a career in sports officiating, obtaining a certification through this course can open doors to various opportunities. Depending on their level of expertise and experience, individuals could officiate matches at different levels of competition, from youth leagues to amateur leagues and potentially even higher levels.

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Micro Award in Introduction to Sports Law

Course Description

The course is designed to provide students with a foundational understanding of key legal concepts and principles. The course aims to familiarize participants with the basics of the legal system, enabling them to navigate legal issues in both personal and professional contexts. The course will cover fundamental legal concepts, the structure of the legal system, and how the law impacts various aspects of society and business.

Course Outline

1. Sources of Law
2. Machinery of Justice
3. Legal Personnel
4. Formation of Valid Contracts
5. Contents of Contracts
6. Vitiating Factors
7. Remedies of Breach of Contract
8. Negligence and Occupiers Liability
9. Private Nuisance and Rylands
10. Trespass
11. Remedies

Pathway and Values

The course will help those who wants to pursue career in law, especially sports law, or someone who owns a sports institution to understand the legal system and learn how to analyze legal issues as well as navigate basic legal procedures. This course will also help them to communicate effectively about legal matters when necessary.

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