The Diploma in Digital Marketing aims to help students obtain relevant knowledge, skills and aptitude to meet job requirements in the field of computing. Students will utilise current computing techniques and apply their knowledge and interpretation of information to solve problems.
The programme is developed with the help of industrial experts in various digital marketing sectors and industries. The syllabus of the programme is also kept up to date by infusing its contents with the latest and most recent developments occurring within the many technology-related industries in Malaysia and around the world. This ensures that students in this programme will be equipped with the latest trends and information to help them stay relevant and competitive in the digital marketing industry.
Study Method
Intakes
Study Mode
Duration
Lectures
Notes
Tutorials
Quizzes
Projects
Group Work
Presentation
Case Study
Practical sessions (visits, field trips, and etc)
The Diploma in Digital Marketing offered by ICMS will help in the increase and development of basic-skilled manpower in the digital marketing industry in Malaysia. It will help prepare students to be productive employees in the increasingly complex business and digital marketing environments both locally and internationally. The career opportunities are:
- Content Manager & Content Strategies
- VR Developers & Editors
- SEO & SEM Specialist
- UX Designer
- Email Marketing Specialist
- Digital Marketing Managers & Directors
- Analyts and AI Specialist
- Introduction to Business
- Principle of Management
- Microeconomics
- Consumer Behaviour
- Macroeconomics
- Creative Production and Presentation
- Business and Company Law
- Marketing Research
- Personal Selling
- International Marketing
- Channel of Distribution
- Marketing Management
- Ethical Issue in Marketing
- Integrated Marketing Communication
- Retail Management
- Academic English
- Social Media Marketing
- Technopreneurship
- Digital and Service Marketing
- Digital Marketing Fundamental
- Business Data Analytics
- Kursus Integriti dan Anti Rasuah
- Bahasa Melayu Komunikasi 1
- Co-Curriculum Management
- Falsafah dan Isu Semasa
- Bahasa Kebangsaan A
- Decision Making Skills
- Moral Studies
- Islamic Studies
- Pass SPM/SPMV with minimum 3 credits in any subject; OR
- Pass UEC with at least Grade B in 3 subjects; OR
- Pass O-Level with at least Grade C in 3 subjects; OR
- Pass SKM Level 3 in the related discipline; AND
- Pass SPM with at least 1 credit in any subject; AND
- Attended consolidation program (if necessary); OR
- Pass Sijil Kolej Komuniti similar with Level 3 MQF in the related discipline; AND
- Pass SPM with at least 1 credit in any subject; AND
- Attended consolidation program (if necessary); OR
- Pass certificate (Level 3 MQF) in the related discipline with at least CGPA 2.00; OR
- Pass STPM or similar with at least Grade C (NGMP 2.0) in 1 subject; OR
- Pass STAM (maqbul); OR
- Other requirements are considered as similar.
